Would you believe that 72 percent of consumers prefer communicating with businesses via email? Having a professional email address is a simple and economical way to make a great first impression.
THE WHAT
An email address contains two parts. The username comes first, which is followed by the domain name. In [email protected], “Sally” is the username and “gmail” is the domain name. In a professional email address, your business name is the domain name. [email protected] would be considered a professional business email address.
THE HOW
For those that are unfamiliar, it might seem like setting up a professional email is complicated and expensive. Let us assure you…it is NOT! Below are two trusted sources for business email. Notary Jane herself uses GSuite (gmail) and she loves it! When setting up a professional email, you are also purchasing a domain name. Stay tuned for future Notary Jane emails on how to maximize your mobile notary website.
https://gsuite.google.com/solutions/new-business/
https://www.godaddy.com/email/professional-business-email
THE WHY (Benefits!)
Win Customer Trust
It’s important to establish credibility with both prospective and current clients. A professional email address shows that you are established and have put the effort into setting up your business. Customers notice these little details!
It’s Memorable
Customers are much more likely to remember your business name if they see it in your email address. And what happens when someone remembers your business name???…they reach out to you when the need to use your business! A professional email address is the first step in creating business name recognition.
Advertise YOU, Not THEM
Google, Yahoo, and Hotmail don’t need your help. A professional email advertises YOU and your business and that’s what you want!
Have Patience & Be Consistent
Understand that it may take time for some to transition to your new email address. The following are two easy tips that will help:
- Set up a forward from your previous address to go to your new email. This will allow you to always respond from your new professional email.
- Send out an email to all your customers letting them know your new email address. This email can also serve as a good marketing tool to remind clients of your services, coverages areas, etc.
Good luck…you got this!
Kindness and Appreciation Serve You Well
As a notary, you come across countless real estate professionals, lenders, law firms, and signing companies. Take some extra time and effort to get to know those you work with. It’s the perfect goal to set, as it requires minimal time -just some genuine effort.
Build and grow your mobile notary business by looking at every opportunity as a marketing tool to show appreciation.
These small efforts can make “big waves” in growing your business over time:
- Perfectly completed and timely documents, with followup!
- Prompt communication and regular updates!
- Special efforts of appreciation from you!
As notaries, we have no problem doing the hard work. But we can really make an impact by demonstrating an attitude of appreciation (and gratitude).