10 Habits Holding Your Mobile Notary Business Back 

Running a mobile notary business can be a rewarding endeavor, offering flexibility, independence, and the opportunity to help your community. However, as with any business, success doesn’t come overnight. If you’re struggling to grow your mobile notary business, it’s possible that certain habits are holding you back. Identifying and changing these habits can help you unlock new growth opportunities, improve your services, and boost your bottom line. Here are the top 10 habits that might be limiting your success as a mobile notary – and how to overcome them. 

1. Failing to Market Yourself Consistently

Marketing is the backbone of every business. If you’re not consistently promoting your services, potential clients won’t know you exist. Many mobile notaries fall into the trap of relying solely on word-of-mouth or occasional marketing efforts. To grow your mobile notary business, you need to actively market yourself through multiple channels, such as social media, Google My Business, and networking at local events. 

Solution: Dedicate time each week to marketing efforts. Create a content calendar for your social media posts using an app like Sprout Social, attend local business meetups, and optimize your online presence. Consistency is key! 

Solution: You can also let Notary Jane do the heavy lifting for you. A large portion of your membership dollars goes towards paid ads and SEO so people looking for a notary in your area actually find our directory and your profile.

2. Not Leveraging Technology

In today’s fast-paced world, relying on outdated methods or failing to embrace technology can slow your business down. Whether it’s scheduling appointments, managing documents, or communicating with clients, technology can help streamline your processes. 

Solution: Invest in tools that simplify your workflow. For example, use scheduling apps like Calendly to manage appointments, and leverage online notary platforms (if allowed in your state) to expand your services. Good appointment apps can help you grow your mobile notary business tremendously!

3. Overlooking Client Communication 

Poor communication can drive clients away. If you’re slow to respond to inquiries or don’t provide clear information, potential customers may look elsewhere. To grow your mobile notary business, professionalism and responsiveness are non-negotiable. 

Solution: Set up systems to respond to clients quickly. Consider using automated email responses or text message templates to acknowledge inquiries promptly. Always communicate clearly about your fees, availability, and the services you offer. 

4. Underpricing Your Services

While competitive pricing is important, underpricing your services can devalue your work and hurt your profitability. Some mobile notaries charge too little in an attempt to attract more clients, but this strategy often backfires, leaving you overworked and underpaid. 

Solution: Research the standard rates in your area and charge accordingly. Don’t be afraid to set fair prices that reflect your expertise, time, and travel expenses. Clients will pay for quality service. 

5. Neglecting Networking Opportunities

Networking is essential for growing any business, but many mobile notaries overlook this powerful tool. If you’re not making connections with local real estate agents, attorneys, title companies, or other professionals, you’re missing out on valuable referral opportunities. 

Solution: Attend industry events, join local business groups, and build relationships with professionals in your area. Strong connections can lead to a steady stream of clients for your mobile notary business. 

6. Ignoring Online Reviews

Online reviews can make or break your business. If you’re not actively seeking reviews from satisfied clients, you’re missing a chance to build social proof and attract new customers. Worse, ignoring negative reviews can damage your reputation. 

Solution: Encourage happy clients to leave positive reviews on platforms like Google, Yelp, or Facebook. Address any negative feedback professionally and use it as an opportunity to improve your services. Check out our blog post on How to Handle Customer Reviews.

7. Failing to Specialize

Trying to be a jack-of-all-trades can dilute your expertise and make it harder to stand out. Mobile notaries who don’t specialize often struggle to grow their businesses because they fail to appeal to a specific market. 

Solution: Identify a niche or specialization that aligns with your skills and market demand. For example, you could focus on loan signings, estate planning documents, or mobile notary services for businesses. Specialization can help you attract clients who need exactly what you offer. 

8. Not Keeping Up with Industry Trends

The notary industry is constantly evolving, with new laws, technologies, and best practices emerging regularly. Staying stagnant or failing to stay informed can put you at a disadvantage. 

Solution: Stay up-to-date with industry news by joining notary associations, attending webinars, and reading blogs. Continuing education can help you remain competitive and grow your mobile notary business. 

9. Poor Time Management

Time is one of your most valuable resources. If you’re constantly late to appointments or struggle to manage your schedule, clients may lose trust in your reliability. Poor time management can also lead to burnout and missed opportunities. 

Solution: Use a planner or digital calendar to organize your day and set realistic time frames for appointments. Prioritize tasks that contribute to your business growth and avoid overbooking yourself. 

10. Giving Up Too Soon

Building a successful mobile notary business takes time and persistence. Unfortunately, many notaries give up too soon when faced with challenges like slow client growth or tough competition. 

Solution: Stay committed and focus on long-term goals. Create a business plan, track your progress, and celebrate small wins along the way. Remember, every successful entrepreneur has faced setbacks – it’s how you respond that matters. 

Final Thoughts

If you want to grow your mobile notary business, it’s essential to identify and change the habits that may be holding you back. By improving your marketing efforts, leveraging technology, networking, and staying informed, you can position yourself as a trusted professional in your field. Success doesn’t happen overnight, but with persistence and the right strategies, your mobile notary business can thrive.  Take a moment to reflect on your current habits. Are any of these holding you back? Start making small changes today, and watch your business grow tomorrow!

For your next read, we recommend “How To Grow Your Notary Business in 2025“.