Are you putting off building a website for your mobile notary business because it just seems like too much work? If learning to code, sourcing photographs, and figuring out how to create forms sounds overwhelming, we’ve got great news!
You don’t need to know how to do any of that to build a basic website.
The days of needing an expensive designer or web developer to build a simple website are long gone. Today, all you need is an afternoon and (depending on the tools you use) between $20 and $100.
And here is the thing: If you want to build and grow a successful business, a website is a must.
So, in this post, we’ll walk you through everything you need to do to set up a basic website:
Okay, it’s break it all down.
Website Basics – The Do’s:
1. Use A Template
To help build your website, there are lots of paid or free templates out there. Squarespace, WordPress.com, and Wix are some really great website builders and can also host your site too (and you can also buy your domain name from them!)
2. Think About The Navigation
The best place to for your navigation menu is at the top of each page. Is it easy to navigate? Is it easy to contact you? Is it easy to find what you offer? A great sample menu is: HOME | ABOUT | SERVICES | CONTACT
3. Have A Clear Call To Action
Add you phone number and/ or email and always add this info close to the top of the page. If you create a button, make sure it pops with a bright or contrasting color
4. Use The Right Fonts
Not all fonts are the same, some are wispy and difficult to read. Bold and simple is best. Best rule of thumb is to use up to 3 fonts – otherwise, it looks unorganized and unprofessional
5. Make It Accessible
As mentioned above, make sure the fonts are readable and are no smaller than 16pts in size. White space on a website is okay! Allow for space between each section and avoid cramming everything in. Remember – less is more because people mostly skim and scan websites rather than read (sorry, but it’s true).
6. Design It For Mobile
Are you reading this blog post on your phone? You’ll notice that the entire Notary Jane website is mobile friendly, that’s because more people view websites on their phones than desktops and tablets.
Website Basics – The Don’ts:
1. Use Copyright/Plagiarized Material
This is a BIG no-no and goes without saying. Originality is best. And if you do use material that isn’t yours, please credit the source of where it came from.
2. Adding Too Many Design Elements
Remember to let the eye breathe and that white space is okay, so space out items. Too many logs, images, fonts, and colors can quickly look messy – simple is best
3. Have Broken Links
Ever gone to a website and click on a link that doesn’t work? Test your links before and after you publish. We all agree, there’s nothing more frustrating than a dead-end
4. Spam Your Website With Ads
If you are going for a professional website – then this is a hard “no”. Ads will distract your visitors and take away from the message(s) you are trying to convey
5. Use Blurry Images
Small image files result in blurry images
6. Spelling/Grammar Mistakes
It’s inenviable (oops) inevitable and it happens but it can be a turn off for visitors. When your website is first launched, share it with a few close friends who are really great at wordsmithing – if what you are trying to say doesn’t make sense to them, it won’t to a potential client.
Since you’ve put all the work into building your website, it’s important that people can find it. Make sure to register it with Google My Business. You should also seek out best practices for maximizing SEO potential or even hire someone to fully optimize your site.
Are you looking for a company to build your website? Check out Sociable Media.
Lastly, update your website on a regular basis by adding new photos and updating your content. Maybe add seasonal photos to commemorate Fall, Winter, Spring, Summer. Get in the occasional habit of sharing a photo of a signing (with permission of the client(s) and gather testimonials from happy clients (now THAT’s a bonus!)
If you’re an Executive or Premiere Notary Jane member, log into your Notary Jane account and view the Do’s and Don’ts Video which goes into more detail.